The units sold or expected to be sold or sales revenue earned or expected to be earned above the break-even volume is called
A) Margin of safety
B) Operating leverage
C) Break-even point
D) Contribution margin
E) Super break-even point
A
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Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods?
A) consumers' brand knowledge B) impact on sponsor's bottom line C) extent of media coverage D) brand exposure reported by consumers E) sales pattern of sponsored products
______ and norms provide sources of ideas, principles, and other ways of thinking that managers use to guide their understanding of the events, issues, and problems in the workplace.
A. Society B. Laws C. Procedures D. Role set members
Why is it difficult for business managers to justify an allocation of resources necessary for commitments to social causes?
a. In the battle of priorities, committing to a social cause doesn’t compete with production or profit making activities. b. Most social causes yield results in the long run, not the short term. c. The public is skeptical of this type of activity, concerned that the company still has an underlying profit motive. d. Getting involved in social causes has potentially harmful political and legal consequences if the wrong cause is supported.
Which of the following is NOT an uncontrollable element for international marketers?
a. Research decisions b. Political instability c. Economic climate d. Cultural problems