Bribery, infiltration, and spying are all forms of inappropriate information gathering, a marginally ethical negotiating tactic.
Answer the following statement true (T) or false (F)
True
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Market demand for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program
Indicate whether the statement is true or false
Market diversification shifts the company's focus to unrelated industries
Indicate whether the statement is true or false
The use of social media at the workplace decreases employee satisfaction as it relates to brand awareness
Indicate whether the statement is true or false.
In order to be most effective, a crisis plan should be ________
A) simple to understand B) based on industry precedents C) developed for one spokesperson D) implemented through print media E) generated by middle management