Gross rating points (GRPs) are calculated by adding the ratings of several media vehicles.
Answer the following statement true (T) or false (F)
True
By adding the ratings of several media vehicles (as we did for gross impressions), we can determine the message weight of a given advertising schedule, which is expressed as gross rating points (GRPs).
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Recently the FTC investigated bloggers who were being sponsored to pitch products. The FTC ruled that the blogger must disclose any type of compensation that is being received. This is an example of a:
A) cease and desist order B) consent order C) corrective advertising order D) trade regulation ruling
A $1,000, 8% bond sells for 980. $1,000 is called the ________
A) current value B) market value C) par value D) auction value
A warranty deed by Artie to Brooke includes Artie's promise that he will be liable to Brooke for any defects in title
Indicate whether the statement is true or false
A potential disadvantage of forward contracts versus futures contracts is:
A) the extra liquidity required to cover the potential outflows that can occur prior to delivery. B) the higher incentive for a particular party to default. C) that the buyers and sellers don't know each other and never meet. D) the obligatory requirements rather than the optional opportunities. E) the increased ability to close out a position prior to expiration.