In order to fulfill the goal of an informative speech you must

understand all of the following about your audience EXCEPT

a. what they distinctively know or do not know about
potential topics.
b. their attitudes, beliefs, and values about potential
topics.
c. what experience they have personally in public
speaking and what topics they have spoken about.
d. how their age, race, income, needs, and group
affiliations influence the information you should
offer.


c

Communication & Mass Media

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When we imply that an abstraction has captured the totality of something, we are expressing

____________. Fill in the blanks with correct word

Communication & Mass Media

Using concrete words and phrases in the workplace helps avoid miscommunication

Indicate whether this statement is true or false.

Communication & Mass Media

“Soccer is the greatest sport in the world” is an example of ______.

a. an attitude b. a belief c. a value d. a conjecture

Communication & Mass Media

Using logical appeals in persuasive speaking __________

a) is tricky because most people do not think logically b) generally leads to more permanent commitment to your position and resistance to counterarguments c) is not as important as arguing from emotional appeals because emotional appeals are more immediate and relevant d) is only useful if the audience is well-educated and predisposed to accept your position

Communication & Mass Media