Advertisers focus on ________, while programmers usually are more interested in ________
a. ratings; shares
b. shares; ratings
c. HUTS; universes
d. shares; HUTS
a
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Situational ethics, often applied by journalists to their reporting, may at any time involve which of the following philosophical principles?
a. Aristotle’s golden mean b. Mill’s principle of utility c. Judeo-Christian view of persons as ends in themselves d. any combination of these answers
Manuel, a teacher, decides to convince his school principal to raise funds to build a sports facility for the students. As the principal does not give much importance to sports, Manuel must work extra hard to seek the approval of his proposal. While speaking to the principal, Manuel lists out reasons why a sports facility is an asset for a school as opposed to a school with no sports facility. In
this scenario, Manuel is evidently using a _____ speech pattern. A) ?refutative B) ?comparative advantages C) ?statement of reasons D) ?criteria satisfaction
"In a similar way, socks can be knit from the toe up rather than from the top down" uses which type of signpost?
A. emphasize importance B. show cause and effect C. give additional examples D. summarize
Although many communication instructors discourage manuscript
delivery, effective speakers often rely on it for important presentations. Indicate whether the statement is true or false