McCall Automotive sells a large number of well-established minivans, such as the Dodge Caravan and Honda Odyssey. Now, the dealership has a new vehicle that it must position–a hybrid minivan
What will be the best strategy for positioning the new hybrid minivan?
A) hiring a new sales team to sell the hybrid minivan
B) focusing on key features of the hybrid minivan
C) highlighting the service provided by the dealership
D) creating a need and desire for a hybrid minivan
E) sustaining the dealership's current minivan market share
D
You might also like to view...
What percentage of total digital ad spending is accounted for by search advertising?
A) 1 percent B) 7 percent C) 17 percent D) 30 percent E) 43 percent
During the first two years, Supplies, Inc. drove the company truck 15,000 and 22,000 miles, respectively, to deliver merchandise to its customers. The company originally purchased the truck for $175,000. If the truck has an estimated life of 10 years or 300,000 miles, and an estimated residual value of $25,000, what amount of depreciation expense should Supplies, Inc. record in the second year using the activity-based method?
A. $16,000. B. $18,500. C. $7,500. D. $11,000.
All of the following are advantages of using trucks EXCEPT
A. handling a variety of goods. B. fast delivery speed. C. serving a limited number of locations. D. reliability in meeting delivery schedules. E. flexibility.
______ is the state of physical and psychological wellness in the workforce.
A. Ergonomics B. Vesting C. Employee health D. Stress