Operant conditioning is another term for ______.

A. reinforcement theory
B. enforcement theory
C. reenactment theory
D. classical theory


A. reinforcement theory

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________ is the single most important segmentation variable and indicator of market potential for most consumer and industrial products

A) Population size B) Gender C) National income D) Age

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When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they don't drink coffee, Starbucks was employing a ________ strategy

A) market-penetration B) new-market segment C) geographical-expansion D) niche identification E) blue-ocean

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The profit margin equals

a. net sales divided by net income. b. gross margin divided by net income. c. net income divided by gross margin. d. net income divided by net sales.

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________ is a method of gathering primary data that involves asking people questions about their knowledge, attitudes, preferences, and buying behavior

A) Observational research B) Archival research C) Survey research D) Experimental research E) Causal research

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