What is the effect of ambivalence on people's expressed opinions?
A. It tends to result in respondents being less likely to answer questions.
B. The response to the pollster's questions depends on which considerations come to mind first and seem most weighty.
C. People are more likely to fall back on their elaborately structured attitudes to fit a new issue into their mental framework.
D. People discount the importance of opinion leaders and prefer to gather as much information as possible so they can make a firm decision.
Answer: B
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