To serve both buyers and sellers, marketing seeks to discover and ________ the needs and wants of prospective customers.
A. preserve
B. create
C. change
D. manipulate
E. satisfy
Answer: E
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Defalcation is another word for financial fraud
Indicate whether the statement is true or false
How would the goals and decision making of managers in a B Corporation differ, at least theoretically, from those in a C Corporation?
a. They would be nonprofit in structure instead of for-profit. b. They would not seek to maximize shareholder wealth and instead focus exclusively on community and environmental contributions. c. They would be somewhat less focused on maximizing shareholder wealth and more on ethical concerns. d. They would be exempt from taxation if a certain threshold of ethical action is met.
Two of the key inputs to developing forecasts discussed in the text are
A. environmental scanning and competitive intelligence. B. environmental scanning and stakeholder identification. C. environmental scanning and a SWOT analysis. D. assessing internal strengths and environmental scanning.
If competing enterprises combine and integrate effectively into a corporate portfolio, external competition decreases. Buyers probably do not benefit from the lower prices that could result if internal scale and scope economies are achieved. So is there a public interest argument for legislation that mandates price reductions achieved via acquisitive diversifications? Discuss the merits of this claim.
What will be an ideal response?