What is at the heart of any ERP system?
A. Database
B. Information
C. Employees
D. Customers
Answer: A
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Amber oversees the activities at a consumer packaged goods firm that include researching, developing, and launching new, high-quality shampoos, quickly and within budget. With which process is her job most closely aligned?
A) the fulfillment management process B) the market-sensing process C) the customer acquisition process D) the customer relationship management process E) the new-offering realization process
Jim knew instinctively that his professor wouldn't appreciate it if he brought his single scoop of vanilla ice cream into the lecture hall with him
He could almost hear the inevitable question, "Did you bring enough for everyone?" To avert such an embarrassment, he practically inhaled his frozen confection as he raced down the hall. He had eaten ice cream in this fashion before and knew he would soon have an ice cream headache, which could be described as: A) High in consequence and high in probability. B) Low in consequence and low in probability. C) Low in probability and high in consequence. D) High in probability and low in consequence.
When considering the best channel to use, all of the following are true with regard to larger firms except they
A. can use an extensive product mix as a competitive tool. B. may be better able to negotiate better deals with vendors or other channel members. C. may have more distribution centers. D. may have the resources to develop their own sales force. E. may be better suited to serve customers in a particular region.
A tool that provides a systematic approach for identifying all possible failures in a design is described by what acronym?
A) PDPC B) QFD C) FMEA D) DMAIC E) CPK