How are companies taking advantage of interactive technologies to tap consumers for message ideas and actual ads? What are the benefits and disadvantages of do-it-yourself advertising?
What will be an ideal response?
Companies can now search existing video sites such as YouTube, monitor related blogs, and sponsor ad-creation contests. Several companies, such as Frito-Lay, MasterCard, and JetBlue, have used do-it-yourself ads in national campaigns. Consumer-generated content offers companies a way to gather new perspectives on their products and develop insights into how their products are used and seen by actual consumers. Also, consumer-generated content is very inexpensive. On the other hand, companies do not control consumer-generated material, which can lead to conflicting, or even negative, messages about a brand.
You might also like to view...
Preferred stock on which dividends are limited to the stated dividend rate is known as ____________________
Fill in the blank(s) with correct word
If the auditor has detected misstatements in prior audits, the assessment of inherent risk for the property management process will usually be set higher.
Answer the following statement true (T) or false (F)
How does management by exception help to alleviate information overload by a manager?
The social mirror is designed to help you learn about yourself, hence it is important to accept everything that others say to you as reality.
Answer the following statement true (T) or false (F)