Describe the process suggested for analyzing your own ethos. What must be considered to obtain a realistic view of how the audience will regard you? How will this affect your speech?

What will be an ideal response?


- Ethos refers to the character an audience attributes to a speaker. Consider how the audience may perceive you as you are developing your speech, and then plan your speech strategically.
- To begin with, you should determine similarities and differences between you and the audience with respect to demographics, cultures, and psychology.
* Are you older or younger than most of your listeners? Is your ethnic, cultural, or economic background different? Are your personal interests similar to theirs? Do you have different general orientations toward change?
- You will want to plan the speech so that you either minimize perceptions of difference when that is appropriate or acknowledge and compensate for differences when that is desirable.
- Knowing yourself and having thought about the similarities and differences between you and your listeners, consider how the audience members are likely to perceive you. Apply the principles of audience analysis that you have learned here, and craft a speech that maintains the integrity of your own position while also trying not to offend, distance, or talk down to potential listeners.

Communication & Mass Media

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Pleaders, or patrons, were

a. Citizens who argued their case before the courts b. Citizens who argued someone else's case before the courts c. People who paid someone else to plead their case before the courts d. Students in the early Greek schools such as the Academy or Lyceum

Communication & Mass Media

In public opinion polls, 1 in 6 people thinks there is a crime problem in their community, but 5 in 6 people think there is a crime problem in society. This difference in opinion is an example of a faulty use of:

a. deduction b. induction c. analysis d. grouping

Communication & Mass Media

Which of the following is an appropriate example of a specific purpose for a speech to persuade?

a. At the end of my speech, the audience will be able to list the steps of a golf swing. b. At the end of my speech, the audience will be able to explain the three steps in making brownies. c. At the end of my speech, the audience will understand the process of nuclear fusion. d. At the end of my speech, the audience will believe that the handicapped need better access on campus.

Communication & Mass Media

List four of the five general tips for speaking notes (those that are relevant for electronic notes and note cards)

What will be an ideal response?

Communication & Mass Media