Many marketers are concerned about the number of potential customers within a certain area of land because of the different requirements to serve dissimilar areas. What is this segmentation variable called?
A. Micromarketing
B. Population
C. Market density
D. MSA
E. PMSA
Answer: C
You might also like to view...
In today's dynamic global competitive environment, organizations need to develop new forms of:
A) ethnocentrism and myopia. B) flexibility, efficiency, and responsiveness. C) export department structure. D) self-reference criterion. E) geographic structure.
Practically all search engine sites, such as Google and Yahoo!, use _____ software, and continue to improve the software to provide more precise and faster responses to queries.
Fill in the blank(s) with the appropriate word(s).
If alternatives for an equipment replacement decision affect revenues the same and do not involve cash receipts, its benefits could still be measured by analyzing its
A) cost savings. B) net cash inflows. C) net cash outflows. D) none of these options.
TSAs and 403b plans target employees of not-for-profit organizations
Indicate whether the statement is true or false