Marketers often use principles and theories from sociology and psychology to better understand consumers' actions and to
A. contribute to the theoretical knowledge in those disciplines.
B. satisfy ritual consumption needs while avoiding overconsumption.
C. maximize postpurchase cognitive dissonance.
D. avoid cultural reference group problems.
E. develop basic strategies for dealing with their behavior.
Answer: E
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Which theory suggests that if you want to prevent a potentially damaging counter-persuasive effort, the best thing you can do is to forewarn receivers to expect the persuasive effort?
A. inoculation theory B. expectation violations theory C. uncertainty reduction theory D. social exchange theory
Division Y has asked Division X of the same company to supply it with 7600 units of part L763 this year to use in one of its products. Division Y has received a bid from an outside supplier for the parts at a price of $46.00 per unit. Division X has the capacity to produce 30,400 units of part L763 per year. Division X expects to sell 27,360 units of part L763 to outside customers this year at a price of $49.60 per unit. To fill the order from Division Y, Division X would have to cut back its sales to outside customers. Division X produces part L763 at a variable cost of $38 per unit. The cost of packing and shipping the parts for outside customers is $2 per unit. These packing and shipping costs would not have to be incurred on sales of the parts to Division Y.Required:a. What is the
range of transfer prices within which both the Divisions' profits would increase as a result of agreeing to the transfer of 7600 parts this year from Division X to Division Y? (Round your final answers to 2 decimal places.)Range of transfer prices?< Transfer price < ?b. Is it in the best interests of the overall company for this transfer to take place? A. No B. Yes
Under the allowance method, uncollectible accounts must be estimated if the matching rule is to be followed
Indicate whether the statement is true or false
"Lemon protection" implies that
A) if the consumer is dissatisfied with the product, the consumer may return the product for a full refund within a year of purchase. B) if the product is defective, the consumer may return the product at any time for a full refund. C) if the defective product cannot be repaired after a reasonable number of attempts, the consumer is entitled to either a replacement or refund. D) producers are protected from the unwarranted return of merchandise by negligent consumers.