Which of the following is NOT a demographic feature of an audience noted in the text? 

A. Gender: men and women, boys and girls
B. Political party: Republican or Democrat
C. Age: young, old, or in-between
D. Ethnicity: Hispanic, white, Native American


B. Political party: Republican or Democrat

Communication & Mass Media

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According to the agency planning model, __________ facts are required for the planning process

a) category b) product c) competitive d) customer

Communication & Mass Media

Introduction, Body, and Conclusion should be labeled in your preparation outline

Indicate whether the statement is true or false

Communication & Mass Media

Why was Ernst and Young LLP recognized by PRWeek the year after they took over the assets of the Arthur Andersen accounting firm?

a. their success in selling all of the corporate assets b. increased revenues during the first year of management c. their work in internal and external communications d. expanded the company to a global market

Communication & Mass Media

An example of lazy speech is saying "wanna" instead of "want to".

a. true b. false

Communication & Mass Media