The last step of the motivated sequence is:

A. Need
B. Satisfaction
C. Action
D. Visualization
E. Attention


Answer: C

Communication & Mass Media

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The first question an organization should ask itself when developing a values statement is ________

A) How much money do we want to make? B) Why should be care about our customers? C) What is in it for us? D) How can we win the respect of others? E) Why are we in business?

Communication & Mass Media

Visualizing the results is used to create a visual image that projects what will happen if your

proposal is embraced or what will happen if it is rejected. Indicate whether the statement is true or false

Communication & Mass Media

Which of the following statements is true according to relational goal pursuit theory?

A. People expend energy to develop or re-initiate relationships to the extent that they perceive a relationship is desirable and attainable. B. Close relationships help people fulfill their instrumental goals as well as their need for affection. C. People experience positive emotion when their relational goals are met or exceeded, and negative emotion when those goals are blocked. D. Personal and relational goals are arranged in a hierarchical structure that guides people’s choices about what relationships they should purse, maintain, and end.

Communication & Mass Media

Music testing methods involve playing hooks of a several songs for a sample of listeners. A hook is a 5-10-second representative sample of the song

Indicate whether the statement is true or false.

Communication & Mass Media