An advantage of LTL shipping is that ______.
A. it costs less than FedEx or UPS
B. the transit times are shorter than FTL
C. it is particularly convenient for very large consignments
D. it is very suitable for shipping liquids
A. it costs less than FedEx or UPS
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Barb, the newly elected president of Lambda Pi Eta, is shocked by the low attendance at weekly meetings. At the next meeting, she decides to tell everyone exactly how she feels by letting the members know she is angry and they are wasting their time. This is an example of which message design logic?
a. rhetorical b. conventional c. emotional d. expressive
In developing a new shoe, Reebok targeted the youth market. It used ________ segmentation to define its target market
A) lifestyle B) behavioral C) socioeconomic D) demographic E) psychographic
________ involves a channel member purchasing large quantities of a product during a discount period, warehousing the product, and not buying the product again until another discount is offered
A) Hoarding B) Forward buying C) Rebating D) Co-op buying E) Discounting
Frequency of visits to established customers should generally be related to sales potential
Indicate whether the statement is true or false