One of the best ways to gain credibility for your message is to support it with objective evidence
Indicate whether the statement is true or false.
Answer: TRUE
Explanation: The better the source of your evidence, the more credible your product looks. Thus, an educational product that has been approved by a prominent teacher's organization, for example, looks more attractive than a product that has been endorsed only by paid users.
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________ is a class of procedures for representing perceptions and preferences of respondents spatially by means of a visual display
A) Conjoint analysis B) Regression analysis C) Hybrid conjoint analysis D) Multidimensional scaling (MDS)
In a lease that is recorded as a direct financing lease by the lessor, unearned revenue
a. should be amortized over the period of the lease using the interest method. b. should be amortized over the period of the lease using the straight-line method. c. does not arise. d. should be recognized in full at the inception of the lease.
Employers do not expect people to bring their consciences to work with them
Indicate whether the statement is true or false
Using the moving average technique, compute the forecast for Week 5 with n = 3 with the data that follows.
a. 100
b. 90
c. 80
d. 75