Which of the following statements about publicity is true?
A. Publicity is the only tool used in a firm's public relations efforts.
B. Publicity usually comes in the form of a news story or an editorial.
C. Publicity is a form of communication that is directly run under an identified sponsorship.
D. Publicity refers to personal communications regarding an organization and its products.
E. Publicity has more of a long-term, ongoing purpose than public relations.
Answer: B
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