Sam, a PR professional, has pitched a story to Anita, a reporter with a local news station. Sam and Anita have never worked together. Which of the following actions would help Sam form a professional relationship with Anita and obtain the news coverage he wants?

a. giving Anita an outline of the story to save her time and effort
b. sending Anita the names of experts for background information
c. providing Anita with feedback on her overall reporting style
d. emailing Anita regularly to check on the progress of the story


b. sending Anita the names of experts for background information

Communication & Mass Media

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Which of the following factor is not considered by the manager when he or she formulates the financial goals?

a. state of the economy (both local and national) b. technological change c. regulatory issues d. audience tastes and preferences e. none of above

Communication & Mass Media

What is internal noise?

What will be an ideal response?

Communication & Mass Media

When you discuss the implementation of solutions you discover how all of your ideas are going to work well

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. One of the challenges associated with Web work is that you lack restrictions 2. Websites should be a giant storage bin of content that was transferred from a standard platform to the web. 3. When it comes to writing for the web, the inverted pyramid has some drawbacks. 4. Most traditional media outlets maintain a digital presence through standard websites that feature their regular content that already ran in the paper or on TV. 5. A news blog cannot provide additional content without cost.

Communication & Mass Media