What are marketing metrics?
a. ways to measure marketing effectiveness
b. marketing tactics
c. the elements of a marketing programme
d. a sales promotion technique
e. the value of the marketing budget
a. ways to measure marketing effectiveness
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In situations where the change in accounting principle has both direct and indirect effects on prior years' income, GAAP states that a company recognize
A) only the direct effect retrospectively. B) the direct effect and discuss the indirect effect in the notes to the financial statements. C) only the indirect effect. D) the direct effect prospectively.
Which of the following is not true regarding shareholders' equity for a corporation?
a. Shareholders' equity is the residual interest of owners in the assets of an entity, after subtracting liabilities. b. Shareholders' equity includes assets exchanged by owners in return for an ownership interest. c. Shareholders' equity includes net assets generated by earnings activities in excess of net assets distributed to owners as dividends. d. Shareholders' equity is increased by repurchases by the firm of its ownership interests. e. all of the above.
Which of the following components of moral intensity relates to the decision maker’s perception of the probability that the act will take place and the probability that harm or benefit will occur consequently?
a. Social consensus b. Magnitude of consequences c. Probability of effect d. Temporal immediacy
Accounting terms are used to communicate information about business operations. Therefore, accounting is known as "the language of business."
Indicate whether the statement is true or false