MusC, a whey protein supplement, is positioned as a zero-carb muscle recovery drink. MusC is using a ________ positioning strategy.
A. cultural or national symbol
B. product class
C. competitor
D. product attributes and benefits
E. price/quality
Answer: D
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Changing the method of valuing inventory ignores the principle of ________.
A) conservatism B) consistency C) disclosure D) materiality
Individuals who believe that nonprofit organizations should apply business methods of management perceive nonprofit organizations as ______.
A. social institutions B. government institutions C. social enterprises D. education institutions
Note taking is necessary in every sales presentation because it demonstrates active listening
Indicate whether the statement is true or false
All of the following statements concerning opportunity assessment plans are correct except:
A. an opportunity assessment plan has four sections-two major sections and two minor sections. B. the first major section of the opportunity assessment plan develops a time line indicating what steps need to be take to successfully launch the venture. C. the second major section of the opportunity assessment plan focuses on the market. D. an opportunity assessment plan is not a business plan.