Do the media determine social trends or do social trends drive the media?

What will be an ideal response?


ANS: Both perspectives have arguments in their favor. On the one hand, conditions in the general economy and the tastes and preferences of media audiences determine the fate of media institutions and media productions. But also, new communication technologies, news stories that appear in the media, and social trends that they amplify impact public opinion and individual behavior.

Communication & Mass Media

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Erika gave a speech about the nineteenth amendment to the U.S. Constitution to help

her audience understand the context and content of the amendment. Which type of speech has Corine given? A) A speech to inform B) A speech to actuate C) A speech to persuade D) A speech to commemorate

Communication & Mass Media

The Parents’ Music Resource Center demanded that record companies specially label albums that contain explicit lyrics

a. True b. False

Communication & Mass Media

A person in the ____ stage has made the realization that she or he is doing something ineptly and that there is room for improvement.

A. conscious competence B. unconscious incompetence C. conscious incompetence D. unconscious competence

Communication & Mass Media

A speech demonstrating how to create a business Web site step by step will probably be arranged in ________ order.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media