Starbucks purchases from coffee growers located in more than 20 countries. It pays the coffee farmers a fair price for the beans, the coffee is grown in an ecologically sound manner, and Starbucks invests in the farming communities where the coffees are produced. This is an example of
A. ecological procurement.
B. green marketing.
C. sustainable procurement.
D. ISO 14000 certification.
E. cause marketing.
Answer: C
Business
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