How does a transnational strategy differ from a multidomestic or a global strategy?
What will be an ideal response?
A transnational strategy (sometimes called glocalization) incorporates elements of both a globalized and a localized approach to strategy making. This type of middle-ground strategy is called for when there are relatively high needs for local responsiveness as well as appreciable benefits to be realized from standardization. A transnational strategy encourages a company to think global, act local to balance these competing objectives. Often, companies implement a transnational strategy with mass-customization techniques that enable them to address local preferences in an efficient, semi-standardized manner. As a rule, most companies that operate internationally endeavor to employ as global a strategy as customer needs and market conditions permit. A transnational strategy is far more conducive than other strategies to transferring and leveraging subsidiary skills and capabilities.
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