Business analysis refers to the stage of the new-product development process
A. where the direction a company will take in developing a new product is determined.
B. where it is decided if a product can be developed and marketed within the time and budget constraints of the company.
C. where a concept test is performed to determine if the product will sell.
D. where a SWOT analysis and environmental scanning are used to determine if a new product will help strengthen the firm's marketing plan.
E. where a new product is analyzed to determine its profitability.
Answer: E
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