When developing a concept for an Internet site, you should remember that you're looking for interaction, not just a reaction

Indicate whether the statement is true or false


true

Communication & Mass Media

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As president of a animal rights group Russell was asked to speak to the school board regarding the

pesticides used on their properties. His communication was . A. directive B. mission-oriented C. goal-directed D. politically charged

Communication & Mass Media

Listeners who accept a persuasive argument experience what experts call the boomerang effect

Indicate whether the statement is true or false

Communication & Mass Media

Stating the speaker’s message in your own words, using the meanings you have assigned to them, is called _____________________.

a. retaining b. recoding c. plagiarizing d. paraphrasing

Communication & Mass Media

Choose the research term that describes the following concept: achieved when a researcher is consistent in the use of data collection procedures across all participants.

A. Reliability B. Validity

Communication & Mass Media