Which statement concerning informative presentations is false?
A. Lay opinions are appropriately used when citing nonexperts.
B. Audiences judge evidence on its timeliness and source.
C. Heavy use of data is key to the psychological-progressive pattern.
D. Factual evidence can be both logical and emotional.
C. Heavy use of data is key to the psychological-progressive pattern.
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What integrates all departments and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise-wide information on all business operations?
A. Supply chain management B. Customer relationship management C. Enterprise resource planning D. Business process reengineering
What does the criteria accessible mean regarding market segments?
A. Markets should be clearly identified with appropriate strategies developed for each. B. The size and purchasing power of the segment should be clearly identified. C. Marketers must be able to reach and serve the segment. D. Marketers should develop strategies that can attract a market to its products. E. Segments must be large enough for the firm to make a profit by serving them.
Economies of scale are illustrated by
A) a company declaring that they will not have sales, but will maintain very low prices all the time. B) the price of a taxi ride service increasing after 2 a.m. C) a supplier using a third party logistics firm. D) a supplier waiting until enough demand has built up to send a full truckload shipment to their customer.
Heavyweight boxers Mike Tyson and Evander Holyfield met in 1997 in Las Vegas for a championship match. During the third round of the fight, a desperate Tyson bit off a piece of Holyfield's ear. The fight continued until moments later when Tyson bit Holyfield's other ear. Tyson was disqualified. Some fans were so outraged that they sued Tyson and the fight promoters seeking a refund. They sued on
the basis of, among other theories, a claim to being third-party beneficiaries to various contracts into which the defendants had entered. The fans: a. Can recover as third party done beneficiaries b. Can recover as third party creditor beneficiaries c. Can recover as third party intended beneficiaries d. Cannot recover as they are merely incidental beneficiaries with no rights in the contracts to which Tyson was a party.