Which term refers to brands that inspire passionate loyalty in their customers?

a. Lovemarks.
b. Brand loyalty.
c. Psychographic.
d. Benefit brands.
e. Behavioral.


a. Lovemarks

Business

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Boeing has reorganized its commercial transport design and manufacturing engineers from functional lines into a matrix organization. This new design is expected to have all of the following benefits except:

A) lower costs and quick updates. B) facilitate problem solving. C) unite engineering and manufacturing processes. D) provide customer contacts. E) enhance product consistency.

Business

To be perceived as ethical in the eyes of audience members, adhere to all of the following tips EXCEPT

a. prepare fully. b. put the audience first. c. be easy to understand. d. turn words into weapons.

Business

Foreign exchange rate is used more frequently than gross domestic product (GDP) as a measure of a country's economic health

Indicate whether the statement is true or false

Business

In a labor surplus, some form of ______ is an option for lowering labor costs without terminating employees.

A. work-sharing B. overtime C. layoff D. downsizing

Business