Which term refers to brands that inspire passionate loyalty in their customers?
a. Lovemarks.
b. Brand loyalty.
c. Psychographic.
d. Benefit brands.
e. Behavioral.
a. Lovemarks
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Boeing has reorganized its commercial transport design and manufacturing engineers from functional lines into a matrix organization. This new design is expected to have all of the following benefits except:
A) lower costs and quick updates. B) facilitate problem solving. C) unite engineering and manufacturing processes. D) provide customer contacts. E) enhance product consistency.
To be perceived as ethical in the eyes of audience members, adhere to all of the following tips EXCEPT
a. prepare fully. b. put the audience first. c. be easy to understand. d. turn words into weapons.
Foreign exchange rate is used more frequently than gross domestic product (GDP) as a measure of a country's economic health
Indicate whether the statement is true or false
In a labor surplus, some form of ______ is an option for lowering labor costs without terminating employees.
A. work-sharing B. overtime C. layoff D. downsizing