Red Bull entered the U.S. soft drinks market with a niche product: a carbonated energy drink retailing at about twice what you would pay for a Coke or Pepsi. Red Bull was sold in unconventional outlets not dominated by the market leaders
In doing so, Red Bull was using the ________ element of the marketing mix against the market leaders.
A) price
B) place
C) physical handling
D) packaging
E) promotions
B
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Describe the competitive appeal of the "professional" level of service performance
What will be an ideal response?
On January 1, Year 1, Stratton Company borrowed $210,000 on a 10-year, 10% installment note payable. The terms of the note require Stratton to pay 10 equal payments of $34,177 each December 31 for 10 years. The required general journal entry to record the payment on the note on December 31, Year 2 is:
A. Debit Notes Payable $34,177; credit Cash $34,177. B. Debit Notes Payable $210,000; debit Interest Expense $13,177; credit Cash $34,177. C. Debit Interest Expense $19,682; debit Notes Payable $14,495; credit Cash $34,177. D. Debit Interest Expense $21,000; debit Notes Payable $13,177; credit Cash $34,177. E. Debit Notes Payable $21,000; debit Interest Expense $13,177; credit Cash $34,177.
If the terms of a contract make it difficult to determine whether a particular transaction is a sale on approval or a sale on return, it will be considered a sale or return if the buyer took the goods
a. primarily for use rather than for resale. b. primarily for resale rather than for use. c. on COD terms. d. in bulk.
On January 1, 2013, the Moody Company entered into a transaction for 100% of the outstanding common stock of Osorio Company. To acquire these shares, Moody issued $400 in long-term liabilities and also issued 40 shares of common stock having a par value of $1 per share but a fair value of $10 per share. Moody paid $20 to lawyers, accountants, and brokers for assistance in bringing about this acquisition. Another $15 was paid in connection with stock issuance costs. Prior to these transactions, the balance sheets for the two companies were as follows: Moody OsorioCash$180 $40 Receivables 810 180 Inventories 1,080 280 Land 600 360 Buildings (net) 1,260 440 Equipment (net) 480 100 Accounts payable (450) (80)Long-term
liabilities (1,290) (400)Common stock ($1 par) (330) Common stock ($20 par) (240)Additional paid-in capital (1,080) (340)Retained earnings (1,260) (340)??Note: Parentheses indicate a credit balance.??In Moody's appraisal of Osorio, three assets were deemed to be undervalued on the subsidiary's books: Inventory by $10, Land by $40, and Buildings by $60.?Compute the amount of consolidated common stock at date of acquisition. A. $330. B. $370. C. $530. D. $570. E. $610.