The purpose of a station's promotional campaign can be to

a. build cume.
b. build share.
c. enhance audience expectations.
d. All of the above.


d

Communication & Mass Media

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Discuss a plan for making movement meaningful in your upcoming presentation

What will be an ideal response?

Communication & Mass Media

Brittany plans to give a speech about reasons why women under 50 should get

mammograms. Realizing that more than half of her listeners will be men, she must take special care to A. establish credibility. B. share a personal anecdote. C. point out the benefits to the audience. D. clarify the central idea.

Communication & Mass Media

Revisionist history is based on:

a. the stories of the majority group members in society b. the stories of underrepresented group members in society c. the stories of both majority and minority group members in society d. none of the above

Communication & Mass Media

You recently traveled to Jamaica and were delighted with how open and talkative the Jamaican people were. These are features of 

A. a P-time culture. B. an explicit-rule culture. C. an M-time culture. D. an individualistic culture.

Communication & Mass Media