Scenario 2.1 Use the following to answer the questions. ? Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company. Employees have been known to dress up in costume on an airplane, engage in "games" with the passengers, and generally provide a fun atmosphere for traveling. While other airlines have low rates of customer satisfaction, Southwest tends to maintain a high rating with its customers. Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum, adding to the negative experience of airline travel. Southwest keeps its costs low through several methods, one being that they do not serve meals on flights, or provide pre-boarding passes. The typical flight is two
hours or less and occurs between several selected cities rather than flying to practically anywhere in the country. Southwest is known for its low fares, its dependability, and its on-time flights. Refer to Scenario 2.1. Southwest's low fares, dependability, and its on-time flights represent its
A. competitive advantage.
B. marketing opportunity.
C. marketing plan.
D. marketing objectives.
E. total quality management.
Answer: A
You might also like to view...
Use this information to answer the following question. The general ledger account for Accounts Receivable shows a debit balance of $50,000 . Allowance for Uncollectible Accounts has a credit balance of $1,000 . Net sales for the year were $522,000 . In the past, 2 percent of sales have proved uncollectible, and an aging of accounts receivable accounts results in an estimate of $13,500 of
uncollectible accounts. Using the percentage of net sales method, Uncollectible Accounts Expense would be debited for a. $9,440. b. $11,440. c. $1,000. d. $10,440.
A _______ express in words and simple mathematical operators
(e.g., +, รท) precisely how to assess the differences in functionality and performance between the studied offerings for a value element and how those differences are converted into worth in monetary terms. a. points of parity b. points of difference c. value word equations d. points of contentions
The two major techniques for financial analysis are:
A) horizontal analysis and circular analysis B) receivable analysis and profitability analysis C) vertical analysis an budget analysis D) common-size analysis and ratio analysis
When dealing with a person who is open to experience, it would be effective for you to
A) appeal to the person's intellect. B) avoid presenting fresh information to him or her. C) avoid talking about cultural trends. D) talk about traditional approaches to solving problems.