According to the text, if a TV station wants to effectively communicate to people about

the steps they should take to avoid being killed in a tornado, which of the following
should be done according to the results associated with “dual-coding theory”?



a. The instructions should be given as a voice-over along with video footage of a
tornado destroying buildings.
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part.
b. The instructions should be given with a split screen: the newscaster on the left
side and video footage of a tornado destroying buildings on the right side.
c. The instructions should be given verbally with no video footage of a tornado
destroying buildings.
d. The instructions should be given with a split screen: the newscaster on the right
side and video footage of a tornado destroying buildings on the left side.
e. The instructions should be given with a split screen: the newscaster on the top and
video footage of a tornado destroying buildings on the bottom.


c.

Communication & Mass Media

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Students in a university are asked to prepare presentations on various topics. The professor gives them a list of topics to choose from. The students come to know about all the topics and gain knowledge by listening to each other's presentations

In this case, which type of presentation was given by the students, and how was it helpful? a) Informative presentation; it was helpful for the students to share information and ideas on unknown topics b) Persuasive presentation; it convinced the students to believe in the ideas of the presentations. c) Explanatory presentation; it clearly explained about the topics and also provided justification to the students. d) Multimedia presentation; it gave a clear idea about the topics to the students.

Communication & Mass Media

Blogger Val Jones said the U.S. Preventive Services Task Force breast cancer recommendations were controversial because ________

A) the timing of the announcement was poor B) the recommendations were scientifically unsound C) it was a high-profile subject D) All of the above. E) A and C

Communication & Mass Media

Studies of gender depiction in children's textbooks reveal that

A. equal numbers of women and men appear in texts, but the depiction of women is significantly more negative than the depiction of men. B. while fewer numbers of women appear in texts than men, the roles of women are more in line with realistic female roles in society than in times past. C. even though the images of women in children's textbooks are negative, no evidence has emerged that those depictions reinforce sex-based stereotypes. D. the number of male depictions still exceeds that of female depictions and the negative images of women reinforce sex-based stereotypes.

Communication & Mass Media

Low-context cultures tend to favor

a. indirect messages that place priority on respect for authority. b. being direct by always being deferential, passive, and nonassertive. c. the appearance of submissiveness, but actually ignoring the needs of others. d. avoiding conflict at all costs to maintain harmony in the community. e . being direct and to the point

Communication & Mass Media