A survey revealed that a product has good brand awareness. This means that ________
A) buyers will not accept substitutes of the brand
B) the brand does not have many substitutes
C) people are familiar with the brand
D) the brand represents a specialty product
E) majority considered the brand as a preferred one
Answer: C
Explanation: The first level of brand loyalty is brand awareness. It means that people are more likely to buy a product because they are familiar with it.
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