A nonprofit board of directors is analyzing a feasibility study to determine if there is a community need for a new service. The board is looking at which part of the business plan?
A. description
B. market analysis
C. financial assumptions
D. uncertainties and risks
B. market analysis
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On June 8, Smith Technologies issued a $75,000, 6%, 140-day note payable to Johnson Company. What is the duedate of the note?
a. October 28 b. October 27 c. October 26 d. October 25
According to Michael Porter, which of the following is a narrow market strategy for creating competitive advantage?
A) vertical integration B) horizontal integration C) cost leadership D) focused differentiation
The hit ratio is the percentage of cases correctly classified by the discriminant analysis
Indicate whether the statement is true or false
Viral marketing is most closely related to which of the following?
A) buzz building B) personal selling C) shilling D) public relations E) direct marketing