Which of the following no longer applies in today’s media environment?

A. the idea of a mass medium
B. the importance of accuracy
C. the need for immediacy in reporting
D. a dependence on official sources


A. the idea of a mass medium

Communication & Mass Media

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It is NOT important to consider the cultural influences on the group when choosing a

leadership style. Indicate whether the statement is true or false

Communication & Mass Media

When you speak to a hostile audience, you should set the goal of winning them over to your position completely.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Voluntary participation is less of a problem in:

a) Mail surveys b) Focus groups c) Lab experiments d) Qualitative research

Communication & Mass Media

According to your textbook, if you quoted Microsoft founder Bill Gates about his personal experience caring for his aging parents, what kind of testimony would you be using?

A. peer B. expert C. subjective D. professional E. private

Communication & Mass Media