Rajiv's company was hemorrhaging money. It was also losing many valuable employees through layoffs and resignations. He tried, but failed, to motivate his best employee by discussing her next year's goals, appealing to her full potential as a professional. She told him she could not think about next year-she was worried about keeping her job this year. In accordance with Maslow's need hierarchy, why is Raj failing to motivate Judy?
A. Raj is speaking to lower-level needs that Judy is not in a position to currently appreciate.
B. Raj is using extinction as an approach to motivation.
C. Judy seeks power more than affiliation or achievement.
D. Judy wants immediate satisfaction of goals related to realizing her full potential.
E. Raj is speaking to higher-level needs that Judy is not in a position to currently appreciate.
Answer: E
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