Which of the following is NOT true of the market growth stage?
A. The promotion emphasis shifts to stimulating selective demand.
B. More competitors enter the market, and mass selling becomes more economical.
C. The main job is to persuade customers to buy, and keep buying, the company's product.
D. Salespeople and personal selling work toward expanding the number of outlets and cementing relationships with channel members.
E. The promotion must build primary demand, and not just for the company's own brand.
Answer: E
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