Prior to its campaign, 84 Lumber’s brand awareness was ______.

A. very high
B. very low
C. neutral
D. nonexistent


B. very low

Communication & Mass Media

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According to your text, which model developed by John Kinch correctly illustrates the connection between self-concept and communication?

A) actual responses of others, behavior, self-concept, perception of others' responses B) self-concept, behavior, actual responses of others, perception of others' responses C) actual responses of others, self-concept, behavior, perceptions of others' responses D) behavior, perception of others' responses, actual responses of others, self-concept E) perception of others' responses, self-concept, behavior, actual responses of others

Communication & Mass Media

James, Matt, Karla, and Ann have formed a research group to study a communication theory. They each are responsible for contributing five articles to the group. They meet in the library and identify twenty articles that deal with their theory

They divide up the articles, and they schedule a meeting in which they will give a report to the other group members over their five articles. This group is using which function effectively? a. Identify a clear, elevating goal b. Gather and share appropriate information c. Develop options d. Evaluate ideas

Communication & Mass Media

List five states of arousal

What will be an ideal response?

Communication & Mass Media

What does the Sapir-Whorf hypothesis assert regarding language?

A. The language one speaks affects how one thinks. B. Status, language, and power are clearly linked. C. Language allows us to share our thoughts with others. D. Each language has its own grammatical rules.

Communication & Mass Media