A large FMCG company decides to test market Kora, a new brand of face cleanser, to be launched soon. The company initially distributes a few free samples to some prospective consumers
Later it offers the product to the customers at a discounted price and observes that not only more than seventy percent of the customers are purchasing it but the same number are also satisfied using it. The company keeps using this process 3-4 times to obtain a correct count of the number of people purchasing the product repeatedly. Which of the following testing methods is being used here?
A) simulated testing
B) controlled testing
C) full test marketing
D) parallel testing
E) sales-wave research
E
You might also like to view...
Answer the following statements true (T) or false (F)
1. The Big Five personality dimensions do not apply globally. 2. In many countries, negotiators are more ceremonial and are much slower to reach a deal. 3. Men are often perceived to be incompetent until shown otherwise. 4. Research supports that across 62 cultural regions worldwide, in general, men have higher levels of attachment avoidance and seek to avoid negative emotions and conflict more than women.
Explain the various types of workplace emergencies and how employers can effectively deal with such situations.
What will be an ideal response?
The drive for efficiency has decreased the level of globalization in the world economy
Indicate whether the statement is true or false.
Which of the following statements is CORRECT?
A. An investor can eliminate virtually all market risk if he or she holds a very large and well diversified portfolio of stocks. B. The higher the correlation between the stocks in a portfolio, the lower the risk inherent in the portfolio. C. It is impossible to have a situation where the market risk of a single stock is less than that of a portfolio that includes the stock. D. Once a portfolio has about 40 stocks, adding additional stocks will not reduce its risk by even a small amount. E. An investor can eliminate virtually all diversifiable risk if he or she holds a very large, well-diversified portfolio of stocks.