Alex has determined that along the share-development path, his business should perform at an 80% level in product preference, 50% in intentions to purchase, 90% in product availability, and 70% in rate of purchase
If the share potential index for Alex's business is 20%, at what level of product awareness should his business perform?
A) 63%
B) 80%
C) 54%
D) 88%
E) 42%
B
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