Which of the following is true about the concentrated marketing strategy?
A) Companies that rely on a few segments for all of their business will suffer if a segment turns sour.
B) Concentrated marketing is not profitable for most firms.
C) Niche marketing involves few risks for most firms.
D) Concentrated marketing involves going after a small share of a large market.
E) The Internet has limited the use and benefits of niche marketing.
A
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In terms of attitude formation, the most common sequence is:
A) affective ? conative ? cognitive B) conative ? cognitive ? affective C) conative ? affective ? cognitive D) cognitive ? affective ? conative
Which of the following is not a common characteristic of successful control systems?
A. Results oriented B. Realistic C. Encouragement of self-control D. Flexible E. Emphasis on accountability
Artisans who retain goods are liable for conversion if they:
A. keep the goods without the right to a lien. B. return the goods before the debt has been paid. C. sell the goods for the unpaid charges. D. lose the goods to the debtor in a fraudulent manner.
________ costs are the sum of the fixed and variable costs.
A. Total B. Marginal C. Average D. Minimum E. Reduced