Neal Murphy sells his company's unique products on television programs. He hosts a 30-minute show in which he demonstrates and explains the advantages of the product
At the end of the show, a toll-free number is displayed on the screen that can be used by viewers to place their orders for the product. Which of the following forms of advertising is evident here?
A) direct-response television advertising
B) telemarketing
C) interactive television marketing
D) podcast marketing
E) kiosk marketing
A
You might also like to view...
Raleigh is in the process of developing a code-writing team for his accounting firm of 15 employees. Who in the company should be a part of this team?
a. himself and two or three trusted employees b. everyone c. himself and the HR director d. a group of six or seven of the oldest and most-respected employees
Which of the following is/are not true?
a. A bond indenture refers to the financial contract underlying bonds. b. Bonds appear on the balance sheet under the title Bonds Payable. c. Bonds typically carry maturity dates longer than approximately ten years . d. Bonds typically involve many lenders instead of a single lender. e. Firms need not disclose a list of their long-term debt obligations in notes to the financial statements.
With respect to processing efficiency, the less code that has to be processed, the faster the program runs.
Answer the following statement true (T) or false (F)
According to the book, past experiences may cause employees to react to change in what ways?
a. With blind acceptance b. With urgency c. With compliance d. With cynicism