Vermont Home Builders conducted a study of the customers in the housing sector, which revealed that there are seven kinds of buyers, each a little different and each differently profitable. Vermont Home Builders decided to focus their attention on the three most profitable segments. In this example, Vermont Home Builders uses which of the following market segmentation strategies?
A) mass-market strategy
B) niche-segment strategy
C) adjacent-segment strategy
D) multi-segment strategy
E) subsegment strategy
Answer: D) multi-segment strategy
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Awarding of back pay and seniority is a: A) principle reversed by the Supreme court.? B) ?remedy under Title VII
C) ?state employment policy. D) ?federal employment policy.
A(n) ________ is an organization of talented artists who work for advertisers and occasionally subcontract to advertising agencies. Its mission is to develop exciting creative concepts and to produce fresh, distinctive advertising messages.
A. interactive agency B. promotional facilitator C. IMC agency D. entrepreneurial agency E. creative boutique
Verna sells her farm to Wilfred. The title is transferred by deed. Verna is?
A) the grantee
B) the grantor.
C) the adverse possessor.
D) the licensor.
Which of the following examples illustrates an indirect tie according to the strength-of-ties perspective?
a. Alfred and Anthony are close friends and often send messages to each other. b. Martin contacts his friend Edwin through a networking site. c. Sarah is connected to Michael through her friend Shirley. d. Nancy is part of a group formed by her close friends from college on a social networking site.