Consumers who are particularly knowledgeable about a product or service or have strongly established attitudes are more influenced by a celebrity than those with little knowledge or neutral attitudes.  

Answer the following statement true (T) or false (F)


False

The opposite is true-consumers with little knowledge or neutral attitudes are more likely to be influenced by a celebrity than consumers who are particularly knowledgeable about a product or service or have strongly established attitudes.

Business

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In a massive security breach, North Korean hackers leaked data, memos, and films stolen from Sony in retaliation for Sony Pictures Entertainment's The Interview

Indicate whether the statement is true or false

Business

What makes the managerial task of executing strategy so challenging and demanding is the

A. time and effort it takes to build core competencies. B. trial-and-error experimentation that is required to come up with a workable organizational structure. C. time, training, and creative effort it takes to empower employees and teach them responsible decision-making. D. supervisory requirements associated with getting company personnel to do things the right way. E. people-management skills required, the resistance to change that has to be overcome, and the perseverance necessary to get a variety of initiatives launched and kept moving along.

Business

All Seasons, Inc ordered $5,000 worth of Christmas decorations from Santa, Inc The shipment of decorations was to arrive no later than October 1, but did not arrive until December 1 . All Seasons was able to purchase some of the unfulfilled order through other suppliers, but had to pay 15% more than the price under contract with Santa, Inc As a result of the delay, All Seasons' sales were down

25%. All Seasons can recover: a. punitive damages. b. nominal damages. c. compensatory damages and consequential damages. d. compensatory damages, consequential damages, and punitive damages.

Business

Using the random number table 14.3 in your text, column 1, reading across row 6, what is the average length of the next five contracts?

A) 4.6 B) 4.4 C) 4.2 D) 4.0

Business