Speeches aimed at persuading listeners to change their minds or take action require only persuasive

goals, while strengthening and weakening commitment employ both informative and persuasive
strategies.

Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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Audience adaptation is best described as ____

A) telling them what you believe they want to hear B) seeking to reinforce their beliefs and attitudes about the topic at hand C) focusing the message on their needs, interests, beliefs, and level of knowledge D) stressing the need for their cooperation after offering a solution to a problem

Communication & Mass Media

The invention of powerful new media technologies makes it quite likely that

a) there will be a political revolution in the United States.

b) most media commodities will disappear. c) the media industries will undergo a radical restructuring. d) communication science will dominate the cultural theories.

Communication & Mass Media

You are interested in organizational change and have adopted a feminist perspective.  However, you are trying to decide between the various streams of feminist thought.  Discuss two forms of feminism, then adopt one and tell us what you are going to do to change our organizations based on the assumptions of these feminist perspectives. 

What will be an ideal response?

Communication & Mass Media

__________________, in contrast to both Maslow and Herzberg, proposed that human behavior can be motivated and is influenced by rewards in the individual's environment

Fill in the blank with correct word

Communication & Mass Media