Which of the following terms is used to describe what happens when coders begin to interpret the text slightly differently as time passes from the training process?

a. coder drift
b. unitizing reliability
c. observer effects
d. regression


Answer a,

Communication & Mass Media

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The male-taller norm means that the man is usually taller in mixed-sex couples. According to one study, how often was this norm violated (the woman was taller)?

a. less than 2% of the time b. about 2% to 5%% of the time c. about 5% to 10% of the time d. about 10% to 15% of the time

Communication & Mass Media

When refuting the opponent's arguments, two-sided messages are more effective than one sided messages

Indicate whether the statement is true or false

Communication & Mass Media

The group networks that are best for solving simple problems are the:

A. wheel and chain B. circle and all channel C. chain and "Y" D. all channel and "Y"

Communication & Mass Media

According to your textbook, the following statement is an example of the fallacy of ________: I don't care what you say-we can't get rid of the penny. America has been using it for more than 200 years!

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media