Market segmentation helps firms in three ways: by helping to define the needs and wants of the customers most interested in buying the firm's products, by helping to design the specific marketing strategies for the specific segments, and by helping firms decide to allocate their marketing resources in a way that maximizes ________.
Fill in the blank(s) with the appropriate word(s).
revenue
Market segmentation helps firms in three ways: by helping to define the needs and wants of the customers most interested in buying the firm's products, by helping to design the specific marketing strategies for the specific segments, and by helping firms decide how to allocate their marketing resources in a way that maximizes profit.
You might also like to view...
Which of the following describes a computer-based system in which users' messages appear on each other's screens instantly?
A. Wikis B. Microblogs C. Blogs D. Email E. Instant messaging
Which of the following types of appeals is used to develop an image-oriented advertisement which is used for product categories where it is difficult to establish tangible differential advantages?
A) feature/benefit appeals B) competitive advantage appeals C) news appeals D) emotional appeals
Jamele has inherited a team of low performers. She is eager to change their performance levels, so she will most likely begin by changing ______.
A. self-esteem B. self-efficacy C. self-fulfilling prophecy D. low expectations to high expectations
Organisations that are owned by their members, whether customers, employees or local residents, and exist to serve those members are called:
a. mutual societies b. enterprises c. communes d. cooperatives