"Develop your talent in the Navy" is an example of which kind of motivational appeal?

a. success/display
b. adventure/change
c. companionship/affiliation
d. creativity/growth


a. success/display

Communication & Mass Media

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Needs that represent our desire to belong, to be involved, and to be accepted are called

a) inclusion needs. b) control needs. c) affection needs. d) safety needs. e) physiological needs.

Communication & Mass Media

Answer the following statements true (T) or false (F)

1.People feel obligated to respond to non-directed self-disclosure. 2.People are most likely to respond to blog if it contains personal self-disclosure. 3.People rarely engage in topic avoidance or secret keeping when they believe that talking about a particular topic would be futile. 4.Personality often guides disclosure decisions. 5.Women tend to disclose somewhat more than men, particularly on intimate topics.

Communication & Mass Media

All aspects of communication other than the words themselves are known as ____

A) perception B) verbal dialectics C) assertiveness D) nonverbal astuteness E) nonverbal communication

Communication & Mass Media

Which of the following is an ethical guideline for using

language? a. use appropriate language b. use emotionally rich language c. connotative meanings of words are rarely offensive d. denotative meanings of words are often offensive

Communication & Mass Media