Shouldn't public relations practitioners keep quiet when there's bad news that could affect the performance of their company's stock? Why not let investment analysts discover the news on their own?
What will be an ideal response?
As discussed elsewhere in the book, practitioners employed by publicly held
companies face ethical (Chapter 6) and legal (Chapter 15) requirements to
disclose any information that could influence an investor's decision to buy or sell
stock. Even if you put the ethical and legal requirements aside, being less than
honest is just plain bad business. The most important thing a practitioner has is
his/her credibility. Jeopardizing that credibility to artificially boost stock prices
is short sighted and, as demonstrated in this case, potentially destructive.
You might also like to view...
Virtual groups use technology to communicate synchronously
and/or asynchronously, often across time, distance, and organizational boundaries. Indicate whether the statement is true or false
Examples and narratives are effective ways to convey emotion.
Answer the following statement true (T) or false (F)
Five-year-old Raine is entering kindergarten, and his parents are excited to see how he makes friends. Based on your knowledge of the Selman Stages of Friendship, identify and explain which stage(s) might you expect Raine to be in.
What will be an ideal response?
A good example of a reflective question or empathic strategy is
a. "Are you in a bad mood today or what?" b. "What the hell were you thinking when you did that?" c. "How did you feel when Erica left without saying anything?" d. "Why do you always do this to me at the last minute?"